Why coffee will always be a part of business

Should you consider a career in coffee?

Coffee makes the world go round. Whether you're a student struggling to finish the assignment you started the evening before due date, or a high-powered business owner who needs to balance a thousand different to-do lists – caffeine is a key driver for getting things done. 

Where did our obsession with the black gold come from? What are the real performance benefits of using caffeine? And, why does this mean a Barista Certificate is a good idea? 

Introducing coffee to business

Westerners passion for the silky black liquid can be dated back to the 1650s, when coffee surfaced in Oxford student circles to help them complete their exams. The first coffee shop popped up around the same time, run by an Armenian immigrant in London. From there, a massive snowball effect started. 

Coffee houses became centres for social gatherings, gossip and political debate.This was only the beginning of what we now call coffee culture, with recipes and recommendations about what one should mix with the liquid (butter, salad oil and even mustard were included!) becoming ever popular. 

Coffee trade has come a long way and is now very big business. The most recent Statista numbers show more than 150 million 60kg bags of coffee are produced each year.

As such, the coffee industry is worth well over $100 billion, according to Business Insider. This means the black gold is one of the most popular commodities on Earth, something businesses can reap the profits from. 


The benefits of coffee for performance

In terms of the real effects on health and performance, research has proven the worldwide obsession with coffee is more than good sales tactics. From the Harvard Medical School to the University of Wales, institutions around the globe have discovered some of the positive benefits coffee can provide:

  1. It increases energy levels: By blocking inhibitory neurotransmitters in the brain, coffee serves as a stimulant to your energy. 
  2. It improves physical performance: A study undertaken by the Ironman World Championships found 73 per cent of athletes use caffeine to improve their performance – and do so effectively. 
  3. It contains important nutrients: One cup of coffee has the equivalent of 11 per cent the recommended daily amount (RDA) of Vitamin B2, 6 per cent of RDA Vitamin B5, 2 per cent of RDA of niacin and magnesium and 3 per cent of RDA potassium and manganese. 
  4. It reduces the risk of depression: According to a Harvard study, women in particular benefit from drinking coffee regularly to fight feeling low. 

One of the most obvious flow-on effects of these health benefits from coffee is that students and professionals alike can get more done in the day. This is because increased energy levels usually correlate with the amount of work you are able to complete. 

Why do a Barista Certificate?

As long as people aim to be productive, boost their health and enjoy the taste of coffee, the smooth liquid is unlikely to go anywhere. Being a part of the lucrative industry can therefore open many doors for the ambitious.

Becoming a qualified barista has more perks than being able to make a delicious cuppa. Learning the skills, connecting with experts in the industry and building knowledge from the operational level up can allow you to go onto bigger things, getting a slice of one of the largest industries in the world. 

What are you waiting for? Get in touch with the team at Auckland Institute of Studies to learn more!